Communicating in a Downturn: The Case Studies
Featuring 55 case studies from 11 sectors, our showcase of the leading recessionary-led marketing campaigns from across the globe is designed to provide stimulus and insight into how marketers are tackling the global economic crisis.
The report dissects and analyses the campaigns that leverage key recessionary marketing themes, which include heritage, nostalgia, patriotism, direct-competitor attacks, community, and home, as well as offering our own insights as to why these campaigns have been a success.
Communicating in a Downturn: The Case Studies, our latest interactive special report, which includes in excess of 100 creative executions, is now available.
Communicating in a Downturn: Recessionary Marcomms Tactics & Strategies
Communicating in a Downturn explores the challenge facing marketers around the world - how to advertise in a recession.
Designed to help advertisers understand how the downturn is reshaping the marketing landscape, this interactive report analyses tactics and strategies from past and present times of recession, provides insight spanning agency advice and sector analysis, as well as including a unique gallery of recessionary advertising creative.
The report includes:
- Downturn tactics & strategies
- Lessons from past recessions
- Key sector analysis
- China's first capitalist downturn
- Agency perspective: Massius' Chris Dell
- Ad statistics snapshot
- Gallery of recession-related creative
http://www.xtremeinformation.com/resources/recession.pdf
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To order either report, or both, contact Matthew Carlton on +44 (0)207 575 1943 or matthew.carlton@xtremeinsight.net
Both Communicating in a Downturn reports are available for £199 each.
Alternatively you can purchase the two reports together at the special offer rate of £349.
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