Vancouver has less than one month to go until its edition of the Winter Games gets underway (24 days at the time of typing), and so momentum is gathering in terms of Olympic related advertising and marketing.

A small snapshot of some of the activity that we’ve already monitored at Xtreme include;

IOC partner Coca-Cola  is launching a campaign in the US featuring limited edition cans (no surprises there) and integrating its loyalty/rewards programme, mycokerewards.com

Another IOC partner, Visa, has stuck by its ‘Go World’ campaign that it served in 2008, with a more icey veneer but a still warm Morgan Freeman voice over (something that has won a – very small – army of fans on facebook)

Switzerland Olympic Team partner Swisscom taking a somewhat increasingly common creative approach (adidas / Halifax) to ride participants to the tournament on a wave of people

Guerilla activity is also alive and well, as this advert from Subway with their seemingly redeemed wonderboy Michael Phelps swimming his way through bricks and mortar to Canada would seem to suggest. In Canada itself, yoga apparel brand Lululemon is courting significant controversy with the launch of a clothing line named  “Cool Sporting Event That Takes Place in British Columbia Between 2009 and 2011 Edition” and by offering free yoga lessons over the course of the event.

Over the coming weeks we’ll keep the blog updated with some of the eye-catching creative work of brands for the Games that crops up on the Xtreme Information service.

If you’ve any thoughts about what you’ve seen so far, please feel free to comment below…

Will Coke’s use of mycokerewards.com help it to fend off any ambush activity from the likes of Pepsi?

Can summer sports stars in any way offer a route to Winter Olympic relevance?