The official kit of Team GB’s 2010 Vancouver Olympic Winter Games campaign was unveiled this week by adidas, the official sportswear supplier of the team.

Athletes from the team, including bobsleigh competitor Nicola Minichiello and short-track speed-skating podium hopeful John Eley, were present to model the kits at a public ice-skating event,  held at London’s Somerset House.

adidas used revolutionary 3D technology never before used in the UK to turn the location into a giant block of ice, which then exploded to reveal the team in their newly-kitted glory. The brand’s ‘Impossible is Nothing’ mantra was also prevalent, written on the site of the building and over a specially set up ice skating rink with projectors.

Visitors also had the chance to check out Team GB’s slick looking  black bobsleigh, complete with adidas branding and the official Team GB lion’s head insignia.

As a rule, us Brits are never that enthralled by the Winter Olympics – mainly because we’re not very good at winter sports – but there appears to be more interest in next month’s games, perhaps partly as this is the last Olympic meeting before London. The BBC is certainly trying to arouse interest via its beautifully animated promo. If you haven’t seen it, check it out here courtesy of our friends at The Reel.