Olympic Park Tour
Blessed with clear skies and sunshine, I took up the ODA’s offer of a complimentary guided bus tour around the London 2012 Olympic Park on Saturday. With the games still over 900 days away things aren’t quite complete just yet, but progress, our knowledgeable tour guide informed us, is currently ahead of schedule.
After passing the vast media centre, our first main port of call was the Velodrome or ‘The Pringle’ as our guide referred to it (rumours of a covert naming rights deal between P&G and LOCOG remain unfounded). Following a drive past the Athletes’ Village, it was then onto perhaps the most impressive looking of emerging structures, the Aquatics Centre, with its achitecturally stunning 2,800 tonne wave-shaped roof already in place.
Branding is thus far fairly minimal, although the sponsors’ logos do appear at the entrance and exit to the park and alongside signage near the main Olympic stadium itself (flanked by information about the 2012 Olympics and the wider Olympic movement). Our guide also pointed us in the direction of the sponsors’ area (click here for pic) where there is evidently still some work to be done.
The tour was thoroughly enjoyable and if you’d like to see a little bit of history in the making, booking details can be found here - http://golondon.about.com/od/london2012olympics/a/Olympic-Park-Tour.htm
To see more pics from the tour, click here.
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