Interesting short video featuring Visa’s CMO, Antonio Lucio, talking about Visa’s strategy in Vancouver and the prospects for 2012. Some of the interesting things he points out:

• The brand is pursuing an athlete centred strategy to communicate its association with the Games
• Visa benefits from 20 years of global sponsorships that allows it to closely track the impact of featuring Olympics-related themes in its advertising on business performance
• It takes a fairly cautious approach, focusing on benefits and promotions
• Go World specifically tells stories to help lift and inspire people, amidst gloomy economic conditions

With thanks to the blog sportsmarketing.fr