About Insight 2012

With the London Olympics now less than 2 years away, Insight 2012 examines the unfolding commercial story surrounding the UK’s (and advertising’s) biggest ever event.

Having produced our OlympicWatch series of reports in the run-up to and following Beijing 2008, we’re now looking forward to 2012 – investigating the pertinent issues around this sporting extravaganza and keeping tabs on work from official sponsors and the brands that will attempt to capitalise on the Games in an unofficial capacity.

Whilst advising clients on how to leverage this truly unique event, we are simultaneously producing this blog to act as an introductory gateway to our wider 2012 service which launch in summer 2010. The full Insight 2012 package will feature a global archive of marketing communication promoting the Games in 2012 and how other international sports marketing events between now and then will jostle for consumers’ attention. Subscribers will be able to see how sponsorship campaigns develop and grow over the coming months; gain Insight into media placement and expenditure; and be alerted to guerrilla activity and non-traditional marketing techniques. Additionally, subscribers will receive exclusive content not available on the blog, such as interviews, campaign analysis, brand case studies, consumer research, and an in-depth look at the emerging trends in the sports marketing space.

But back to this blog…..as well as ad-hoc comment and analysis of breaking 2012 marcoms, it will feature a weekly ‘2012 trends’ summary and a round-up of breaking Olympic marketing activity, as well as the occasional nostalgic look at our favourite pieces of sports marketing and sponsorship activation from the past few years.

And while we are looking towards 2012, we will also be keeping a close eye on the other major upcoming sporting events  including  World Cup 2010, The Commonwealth Games in Delhi, The Ashes in Australia and the 2011 Rugby World Cup.

So bookmark this site, follow us on Twitter, and keep checking our Flickr page for fresh pictures of sponsorship activation.

Furthermore, we have put together a ’12 Trends For 2012’ presentation for agencies, official sponsors, guerrilla advertisers and broadcasters. The 30-minute briefing explores a set of key 2012-relevant marcoms issues and insights – from digital technology forecasting and low latency campaigns, to concerns about potential consumer backlash and guerrilla marketing – providing marcoms planning stimulus and guidelines for those looking to leverage this sporting extravaganza. If you are interested in this Insight in-person presentation (free of charge) email us at mail@xtremeinsight.net.