The youth market is the most dynamic demographic segment and acts as a signpost to the marcoms future. Combining editorial analysis, expert opinion, content aggregation, interviews and case studies, our individual Insight Youth reports investigate the youth mindset, analysing key contemporary social, cultural and consumer trends across the world and exploring how these issues are being leveraged in contemporary marketing and communications.
Each report centres around a particular theme and reports also includes the following regular sectors:
Campaign Round-Up:
Keeping you up-to-date with leading teen marcoms initiatives, showcasing youth-orientated campaigns from across the globe, generating creative stimulus and developing competitor insight.
Case Studies:
Exploring the most innovative youth-orientated campaigns, discovering the ideas behind buzz generating initiatives, understanding marketing challenges and learning from creative solutions.
Sector Digest:
Providing insights, news stories and research in the following sectors: Alcohol, Cigarettes and Drugs / Crime / Eating & Drinking / Education & Vocation / Fashion & Beauty / Health / Leisure, Interests and Spending / Media and Entertainment / Sex / Social & Cultural / Technology, Video Games & Mobile Phones.
Reports are quarterly and in interactive PDF format which allows you to view featured creative and visit the relevant websites
UK Youth Special
The latest Insight Youth Report
focuses on the youth market in the UK today. Covering areas including teens' attitudes to the environment, the latest trends in social media, the London Olympics, and the impact the current economic crisis is having on teens in Britain, it is a must for any marketer looking to target this elusive demographic.
Special Half Price Offer - Order now for only £79
To order, contact Matthew Carlton on +44 (0)207 575 1943 or via email at matthew.carlton@xtremeinsight.net
Other recent issues include:
- Eco Teens
- Music Special
- Generation Free
- BRIC Youth
Download samples:
BRIC Youth
Generation Free
Music Special
