Members of the Insight team regularly speak at marketing and media-related conferences and events. Over the past few months we have presented at the following:
Portuguese Association Of Advertising & Communication
In November, Insight spoke in Lisbon at the annual conference of the Portuguese Association Of Advertising & Communication (APAN) on the subject of ‘New Media, New Challenges'. Our presentation focused on whether the rise of new technology platforms and the challenge to the traditional marcoms model means that advertisers and marketers now have fundamentally different roles than they did a decade ago. We used expert opinion and stand out case studies to explore the rise of integration and the use of future facing media from the perspectives of advocacy, authenticity, dialogue and openness and then followed up with a wider discussion. The consensus was that whilst the approaches, emphasis, platforms and strategies may be changing fast (and that the brand-consumer power balance may well be shifting), the underlying aims and functions of advertisers today remains by-and-large the same.
Marketing with Passion in Challenging Times
In March, Matthew Carlton was invited by our friends at Frukt to talk at their third 'Sessions' event - Marketing With Passion in Challenging Times. Matthew presented highlights from the department's recent 'Communicating in a Downturn' report, offering best practice guidance and case studies on recessionary marketing strategies. Other speakers at the event included Will Page from PRS for Music, Dom Hodge from Frukt and a panel consisting of Karla Geci from Bebo, Matt Hirst from Red Bull and Fiona Chinn from Gaymers.
Future Trends and Innovations: Media in the Cloud and the Rise of Internet TV
Media Research Group, a London-based research body which has more than 40 years experience in media research, asked Lucy Wright to talk at its March monthly evening meeting: ‘Future trends and Innovations: Media in the Cloud and the Rise of Internet TV'. Lucy took the audience through the debate that online TV is perceived to be killing off traditional TV, highlighting data and statistics and providing a showcase of emerging platforms. Jean-Paul Edwards, Executive Director, Futures at Manning Gottlieb OMD explored the 'media cloud' and what that means to communications. He covered topics such as RSS, rich and mobile applications, augmented reality and alternate reality games.
http://www.mrg.org.uk/evening_mth_oldlist.asp
Traditional TV & Internet Convergence
In February, Jeremy Edwards spoke to the World Federation Of Advertisers about the convergence of traditional television and the internet and its possible repercussions for advertisers. The presentation, at the University of Hamburgerology in McDonald's' London headquarters, not only outlined some of the challenges faced by the rise of internet television but also explored some of the potential marketing opportunities. The WFA audience on this occasion was its Media Committee and consisted of heads of media and marketing from both global and pan-European businesses as well as advertising consultancies and professionals.
eDataXchange Forum - a Sophus3 initiative
Earlier this year, Dan Southern presented to the eDataXchange forum in Paris - a conference made up of European automobile digital marketing teams. He spoke about the rise of online TV and the associated online trends, and their potential impact on the traditional TV reliant automotive industry. Other speaks included consultants from Capgemini, Pragmata and eBay.
FRUKT Sessions 001: Understanding Generation Free
In October 2008 Dan spoke at a conference we co-organised with Frukt which explored Generation Free. He delivered a presentation that looked at the growth of free business models online, and how they are now being taken advantage of by offline brands. Also at the event were speakers from Frukt, Blyk, We7 and Sport magazine, all of whom shared their ideas on how to make free work harder for businesses in the entertainment space.
